You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. Yeah. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. Its an audio medium. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. I dont see it in podcasting, and maybe thats why Im not super concerned. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. We have a whole newsletter for podcasters. How do you tend to the things in the library that arent the celebrity shows? Are you doing that? I can get all three, all the time. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. That got its own set of executive producers out of LA who shepherd the NextUp program. Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. Be as simple as you can in your answers, in your approaches, in your strategies. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. Thanks. Are you feeling the pinch of the ad downturn? The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. Were like, Hey, you should buy podcasting. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. See omnystudio.com/listener for privacy information. It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. We tried it. With podcasts, youre talking about promo codes at the ends of the ads, right? Into the whole thing? I think its high attentiveness at scale with partners that weve been able to maintain so far. Wheres the tension there? I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. I dont depend on it. Its always collaborative with their approval. Are you open to video? Its also how we got here. Weve earned this. It didnt go well for him either. Absolutely. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. That wasnt possible prior. You have a mass-reach medium. That is some real Silicon Valley stuff. If its a jump ball, Id love them to use the iHeartRadio app. We will avoid, at almost every turn, simplicity. We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers Well do standard, straight-up, quick-turn, host-read ads. You get to pick two. In podcasting, I think he realized, I dont have to pick. Sometimes these restructures are a little bit fake. Then, up and coming Tim Heidecker joins him. We all did it. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. iHeartMedia came along and offered us two or three things specifically. Youre saying we have to innovate and push back in it, but its still just promo codes. The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. She said, On the podcast, its much looser. Ive always thought about it. God DAMN that Ron Burgundy podcast sounds awful. Go make good decisions and follow Decoder on TikTok. This was a year ago, and so now hes like, Whatever, dude. You take the point. If I want to hear a perpetually adolescent man scream PEE PEE through my speakers there's a ton of YouTube channels I can subscribe to. What is the audio drama today? I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. If there are principles that I try to remember once a week or so, its probably those three. He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. Ninety-five percent. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. Everyone does it. We tend to think we have to do things sequentially. Is that part of your business affairs team, just selling the IP out? As a creator or a publisher, I can plug my RSS feed into a distribution app if I so choose, and people subscribing to my RSS feed. I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. They want to do a really good job. This one was definitely very real. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! I just dont see it fixing anything thats broken. We do talk to them. Its not the kind of game that is usual in this industry. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. I was like, I dont need you to talk more. Bob Pittman can buy Stuff Media and say, You know what? Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. The newest mass-reach media just happened, and it is called podcasting. He also co-owns a company with us called The Black Effect, that he 51 percent owns. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. We had three or four people who were our formal official sales team at Stuff Media. We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. You always do if youre running a startup. Live it up. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. In the podcast, she . Our job was really simple. Is that present for you? After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. Our business affairs team is busy and accounts for a lot of our growth. Will Ferrell reprises his role as Ron Burgundy in the Ron Burgundy Podcast. That's it. Everything will get better, faster, and easier if you parallel-path projects. We have a few minutes left. I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. Its all about the org chart. You have a distribution model that is free. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. There is nothing broken in the podcast distribution and monetization model today. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. The Ron Burgundy Podcast will launch on the iHeartRadio Podcast Network in early 2019. Hes going to start this journey now of trying to get into college. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! Number two was this massive marketing machine. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. In Chicago, I sat in front of OMD. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. Dermot Murnaghan has signed off at Sky News for the last time by referencing the Will Ferrell comedy film Anchorman: The Legend Of Ron Burgundy. Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. Some of this is obvious. We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. ChatGPT will eat us all. Is there any way to actually innovate? They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. 1 on Apple Podcasts Top 200 in the opening weeks of both seasons 1 & 2. In fact, it was always there, but now it has exploded. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I talk to a lot of digital media CEOs and digital media types. We havent even discussed the trust issues that are very real on social media. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors I know you do. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. Walk us through what that actually means. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we . In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. But yes, weve seen that convert. Its that whole waterfall versus agile thing. The truth is, audio all-up is a third of all the media we consume. Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. Everything, I promise you, is simpler than you think. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. Ron Burgundy, the legendary reporter featured in 2004's "Anchorman" film, has a podcast coming to iHeartRadio in early 2019. Weve arrived. They chose a real simple version of it called Really Simple Syndication, RSS feeds. 2023 Vox Media, LLC. You start to reverse-engineer all the content you make because that works best on such-and-such platform. Google wants something, were all going to make it, then theyre going to turn it off, and a bunch of businesses will die. Some of that newer distribution has proven out, like podcasting; some of it is Roblox. Yeah, youre right. I wonder how much Im spending on audio marketing? That number is usually nine or 10 percent of their overall investment. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. I didnt know it until then, but once he said it I was like, Oh my God. The culture is not preserved; the nimbleness is not preserved. To many in the industry, that seemed pretty disingenuous. Are you doing that math? Abs are sure to get a workout from the contagious humor. Thats interesting. We wanted access to that to shout really loudly about the stuff we were doing. Its not like, I spent 95 percent of our time on Will Ferrell. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. No, not really. The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . The money from each of these pipes is not the same. Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. Im building up to it. We have shows with video, like Stuff They Dont Want You to Know, and its awesome. I hate to answer it so vaguely. We were talking about these giant platform companies. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Up or down on NFTs? Or this will be a business in and of itself, and thats fine too. Subscribehere! Facebooks interest has grown and waned and grown a bit on podcasts. How do you think about audience acquisition then? You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. Its a great question, because isnt everything direct response at the end of the day? Do you convert people to Apple Podcast or to Spotify? See omnystudio.com/listener for privacy information. A million monthly downloads or more is a ton. Its worked for them for 10, 15 years. We also co-own a company with Will Ferrell. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. Carolina Barlow: Co-Host, Writer, and Producer. Reviews. I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. Perhaps its because there is nothing broken in the distribution and monetization model today. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. Aren't. Real. Fair enough. Eighty million Americans a week listen to podcasts. The oldest one, Pierce, is 17. The reason I ask that question all the time is because Im always curious. Its a great point and question. Hollywood is a difficult, complicated industry, its nothing new to say that. Thats where the VC money went. As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast!